Being too busy at work is seen as the biggest barrier to being more active, according to research commissioned by Ukactive. According to the study, more than 64% of adults spend at least six hours each day sitting either at work, in front of the TV, commuting or on social media.
The research sheds light on the social barriers that are fueling Britain’s physical activity crisis, which claims 37,000 lives each year. The biggest barrier to a more active nation is that just one in 20 people, which is only 12% knows about the NHS‘s recommended weekly physical activity guidelines. Meeting the recommended 150 minutes of moderate to vigorous exercise each week can lead to significant health benefits – including a 40% reduced risk of type 2 diabetes, dementia by 30% and other cancers by 20% – but millions of adults are falling short of this.
More positively, social media appears to be playing a growing role in mobilizing younger people. Although 28% of adults say celebrities post pictures and videos of physical activity on Instagram has no impact on their motivation to exercise, 41% of 18-24 year olds say Instagram has a positive impact on their motivation to exercise.